Logo Design
Amicus is a Jersey-based leadership consultancy with a military heritage, aiming to engage a global, high-end clientele.
I developed a sophisticated brand identity for them, emphasising their commitment to quality and prestige with a distinct nod to their heritage.
Project Objective
To establish Amicus as a global leader in leadership consultancy, we set out to create a distinctive and sophisticated brand identity that resonates with high-end international clients while honouring their military background.
Design Strategy
To meet this objective, I created an elegant brand identity for Amicus. The design centred on a wordmark that subtly nods to their military background, resembling a medal on a ribbon. This was complemented by a sophisticated colour palette featuring British racing green and muted tones, reflecting the company's prestigious nature. The visual identity was further extended to include premium business stationery, ensuring high-quality materials and production methods were employed to maintain the brand's premium positioning.
Completed at Creative Graffix
