My Values: Guiding Principles for Meaningful Collaboration
I work in the field of visual communication — I use graphic design to help businesses grow with simple ideas, executed clearly. I use confident, creative thinking to aid communication, which in turn adds value for my clients.
Presenting my guiding principles fosters trust, aligns expectations, and encourages meaningful collaborations for lasting impact.
-
I aim to create a partnership where a client's insights and my expertise intertwine. Collaboration is the key to success in any project — a meeting of minds can open up new possibilities, whether it's working towards a shared goal, breaking new ground, or figuring out the practical details.
-
I'll make this quick, I know you are busy... I don't need a six-week discovery period (who has time for that!), or a three-hour hands-on team workshop to figure out what animal your brand would be. It's my job to understand my clients — how can I help if I don't have a solid understanding? I know that you are the best expert on your business — you have done all the discovery required; I just need to figure out how to sort through the muddle and communicate that clearly to your audience.
-
Hire agency-level creative without the agency bloat. You don't need a business liaison executive manager to stroke your ego; you just need the work to... work. You aren't just getting a designer who knows how to make shiny graphics; you are getting a partnership that knows how to help. As an independent freelancer, my personalised service ensures direct communication and a streamlined work cycle.
-
I don't have a niche sector — operating in one area alone is a surefire way to grow stale. Drawing inspiration from various sources (I've been at this for a long time!), whether working for a decent-sized SME or a one-man-band startup, the goal is always the same... to create something that communicates in a meaningful way (and looks good doing so!). Design is business, not vanity.
-
Maintaining transparent and open communication, I keep clients informed at every project phase. This includes clear disclosures regarding timelines, costs, and deliverables, ensuring reliability and trust throughout our collaboration.
-
I focus on delivering effective results that go beyond aesthetics alone. Every project has unique goals, and everything I create is crafted with the project goals in mind to offer a practical response to the brief.
