Brand Design with Illustration
Cool Grey Media, a Bournemouth-based social media management company, required a brand identity that would effectively represent their unique approach in the industry.
Specialising in content creation for nonprofits and emphasising organic growth, Cool Grey Media required a visual identity that conveyed professionalism, creativity, and a commitment to making a positive impact.
Project Objective
The objective of this project was to create a comprehensive brand identity for Cool Grey Media, aligning with their mission of supporting charities and social enterprises through innovative social media strategies. The aim was to develop visual elements that would resonate with their target audience, reinforcing their expertise in content generation while fostering trust and credibility.
Design Strategy
To achieve Cool Grey Media's goals, I began by drawing a custom illustration inspired by their quirky personality. This illustration served as a key visual element across their branding materials, reflecting their creativity. In addition, I designed a logo that encapsulated the essence of Cool Grey Media, combining sleek typography with subtle visual elements to convey professionalism and modernity and offered a visual device that could be implemented throughout their visual communication. The development of brand guidelines ensured consistency in the application of these visual assets, reinforcing Cool Grey Media's brand identity across all touchpoints and interactions.
Work completed at Creative Graffix.
Deliverables Include:
Logo design / Brand guidelines / Bespoke illustration / Brand pattern / Business card design / Social media graphic templates