Logo Design and Branding
Lunan Bay Farm, nestled along the picturesque coastline of Angus, Scotland, entrusted me with the task of revitalising their brand identity to reflect their commitment to sustainable farming practices.
Specialising in pedigree breeding, cashmere wool, high-quality meat produce, and locally grown fruit and vegetables, Lunan Bay Farm sought a fresh visual identity to better communicate their diverse offerings and values.
Project Objective
The objective of this project was to rebrand Lunan Bay Farm to showcase their varied offerings and highlight their renewed commitment to sustainable farming. With a focus on improving visual communication, the goal was to create a comprehensive brand structure that would convey a clear brand hierarchy and emphasise the importance of provenance in their business.
Design Strategy
In response to Lunan Bay Farm's needs, I developed a complete brand structure that included a top-tier business logo and individual sub-brand logos, providing clarity and hierarchy within their visual identity. Additionally, I created a bespoke illustration of the Lunan Bay area, serving as a visual representation of the farm's coastal location and reinforcing their dedication to provenance. Through this approach, we aimed to create a cohesive and compelling brand identity that accurately reflects Lunan Bay Farm's values and offerings, while resonating with their target audience.
Goat Illustrations by Cat Loots
Completed at Creative Graffix
