Logo Design & Menu Design
I created the visual identity for Más, a vibrant Mexican street food restaurant located in Dundee's Perth Road.
The design approach focused on enabling Más to produce their day-to-day printed materials in-house. To achieve this, I developed clear production guidelines that featured a distinctive aesthetic. A cost-effective approach allowed for black & white in-house printing without compromising the brand's consistency and vibrancy.
Project Objective
Más approached me with a unique challenge: to design an adaptable identity that would empower them to produce all their daily printed materials in-house. By investing in a new brand identity, it was crucial to establish clear and user-friendly production guidelines to ensure brand consistency when managed by the client.
Design Strategy
To meet Más' objectives, I adopted a design strategy that embraced a photocopy aesthetic with a deliberately distorted appearance. Paired with the use of vibrant coloured papers, this approach enabled the restaurant to undertake black & white printing in-house, eliminating the need for costly printing equipment. The simplicity and adaptability of the overall identity effectively encapsulate the essence of Más, harmoniously blending the flavours of their food with the vibrant atmosphere of the restaurant.
Completed at Creative Graffix
