Visual Identity & Logo Design
Opus Canine is a Dundee-based start-up specialising in expert canine behavioural services and training.
I was tasked with crafting a visual identity for the brand to establish them as a leading authority in the field, particularly in light of the increased demand for trustworthy advice due to the rise in first-time pet ownership during the lockdown.
Project Objective
Opus Canine approached me with the aim of developing a brand identity that would solidify their reputation as a forward-thinking expert in canine behavioural services.
Design Strategy
To achieve this, I designed a vibrant and engaging visual identity. The bright colour palette was chosen to reflect the company's ethos that 'training should be fun'. Integral to the concept was the copywriting, which was structured and delivered with care to ensure consistency and clarity across all brand communications.
Completed at Creative Graffix
