Brand Identity Design
Wild Dundee, an RSPB initiative, sought to engage the Dundee community in urban nature conservation and climate awareness.
Collaborating with local organisations, the project aimed to build connections between residents and their local natural environment while reinforcing the importance of sustainable urban spaces.
Project Objective
Our task was to develop a unique visual identity for Wild Dundee that would fit within the overarching RSPB brand structure while standing out as a recognisable, independent initiative. The identity needed to connect with the Dundee community in a way that felt fresh, accessible, and adaptable, ensuring the project could maintain a strong visual presence over time.
Design Strategy
With Cat Loots leading the illustrative direction, we crafted a look that felt welcoming and engaging. Working alongside the RSPB brand compliance team, we coordinated visuals that honoured RSPB’s established brand while allowing Wild Dundee to establish its own identity. The visual identity was designed to showcase people interacting with local flora and fauna in an urban setting, incorporating recognisable Dundee landmarks. The aim was to highlight that nature is all around us, even in the city, fostering a connection between the community and their natural environment.
Illustrations by Cat Loots
Completed at Creative Graffix
